Create public or targeted campaigns

Overview

With Connect Enterprise, you can publish your own “self-serve” campaigns.

This article outlines, based on Inpart’s experience hosting campaigns, how to structure your campaign to achieve the best results. Once drafted, your campaign will be sent to Inpart for approval, after which you can launch the campaign.

Public vs Targeted campaigns

The Campaigns feature in Connect Enterprise allows you to create and publish campaigns to:

• The entire Connect network: public campaigns.
• Your private networks: targeted campaigns.

Plan availability: Connect Enterprise
Required user role: Manager

Premium campaigns

Need help setting up your campaign? Choose Inpart's Premium Campaign Service.

Inpart won’t assist with drafting your self-serve campaign topic, only review your document for completeness and advise on any best practices where needed.

If you’d like to launch a campaign supported by Inpart’s in-house experts, speak to your Account Manager about Premium Campaigns. In Premium Campaigns, our team will work with you to create your campaign document and perform dedicated research and outreach for you. We liaise with potential submitters throughout and pre-filter submissions to ensure higher quantity and quality.

Plan availability: Connect Enterprise with the Premium Campaign service
Required user role: Manager

Create campaigns

Click your avatar in the top right-hand corner and select Manage Campaigns from the drop-down list.

Click Create new campaign.

Complete the required fields:

• Campaign Title: The title that will be displayed to other users.
• Header Image: The image that will be displayed as the campaign header.
• Supported submission types: Choose one or several types of submissions you wish to receive.
• Essential information: Upload any relevant files or documents to support your campaign.
• Details: The main body of the campaign text, describing the campaign and its purpose.
• Campaign summary: A short version of your campaign description. This may appear in specific areas of the platform and in automated newsletters.
• Points of contact: Add users from your team who should receive notifications about submissions and campaign activity.

Check out our best practices to otpimize your campaign creation.

Submit for review

Once your campaign details are complete, click Save, then Send for review.

Your campaign will be reviewed by Inpart in-house experts to ensure it meets best practices and achieve good results. Your Account Manager will contact you if any optimizations are recommended.

Publish the campaign

Once your campaign passed the review, the status will update to Inpart Approved.

Click Edit to open the campaign and Publish to make your campaign live.

A pop-up will open. Select the closing date. This will determine when the campaign will stop appearing to submitter users.

Select Network(s) to target. If you want to target a specific network of members, select it now. All other members will not be notified by email or be able to see this campaign listed in the app.

Export campaigns as a PDF

If you need to share your campaign with colleagues who do not have access to Connect Enterprise, you can export it as a PDF.

Click View PDF to generate and download your campaign document.

Best practices for campaign creation

What to include in your campaign one-pager?

• An introduction about your company - this can include a link to the company website or any other additional information.
• An overview of your interests – a brief summary of your interests in the given topic area, and the problem you hope to find solutions to. It’s helpful to include the intended application for the solutions you source (E.g. the specific therapeutics area(s)).
• Specific approaches of interest – preferred drug modalities or material/chemistries, processes or techniques.
• What’s out of scope – any modalities or approaches you’re not interested in.
• Stages of development – which clinical stage of developments or TRLs are you open to? Should any specific validation be achieved? (E.g. proof of concept achieved, or in vivo validated.)
• Submission criteria – what should submitters include? E.g. specific data you’d like to see, publications or patent information. Remember that initially, non-confidential submissions are encouraged.
• Incentives for potential partners to submit – what's on offer? E.g. funded collaborations, in-licensing. This is particularly important if there is a submission form to fill out too (see next question), to justify effort to engage vs. potential reward.
• Are there any restrictions which would make you unable to partner (E.g. specific regions, types of organisation)?

Overall, the campaign interests should be detailed but concise - no longer than one page.

Should I attach any files? 

This is not mandatory; however, you can attach any relevant files that you’d like potential submitters to see. E.g. further information about the campaign interests in a document or slide deck, or a blank submission form that you’d like submitters to complete (this is not made mandatory for submitters).

Which opportunity types should you seek?

Depending on your interests, you can choose to accept one or more of the following opportunity types: 

• Academic experts: a research expert or key opinion leader in a given field.
• Biotech assets: an asset or technology owned by a private biotechnology or biopharma company.
• Centres of Excellence: a research group, unit or department focused on specific research topic or field.
• Research projects: an ongoing research project with aims and objectives.
• Spin-out and startup companies: small companies, including those formed based on the intellectual property generated from university research.
• Technologies: a piece of intellectual property (IP), generated by a researcher and belonging to a university or research institute.

Generally, we recommend keeping Campaigns open to all opportunity types, unless there are any that are out of scope for your needs.

How long should your Campaign be live for?

The optimal campaign time is 6-8 weeks, based on Inpart’s experience of successful campaigns. This allows academics enough time to engage meaningfully and provide high quality submissions.

If there is a topic you have long-term interest in and are happy to receive ad-hoc submissions outside of a campaign, this can be highlight on your Gallery page, and users encouraged to submit to your Open Call.

Which networks should I target?

To maximize submissions, it’s normally best to target Inpart’s entire Connect network. However, if you have a commercially sensitive subject, or would like to target a specific contact list or network you have, you can push a Campaign specifically to that group, and only they can respond.

Who should be the Campaign point of contact?

This user will receive notifications of inbound submissions and should lead the review of opportunities.

How many Campaigns should I run?

There’s no limit, however Campaigns should be distinct from each other, so that potential partners can meaningfully engage. It’s also helpful to leave time between re-running a Campaign on the same/similar topic, to allow time for new research to develop.

When should I review submissions?

Submissions can be reviewed as soon as they arrive. When submitting, Connect users are advised to expect decisions to be finalized one month after the Campaign deadline – so it’s good practice to review all submissions within this timeframe.